You’ve invested in getting traffic to your website—whether through SEO, ads, or word of mouth. But the real question is: how many of those visitors are turning into actual inquiries, tours, or move-ins?
For assisted living facilities, your website isn’t just a brochure—it’s a tool to connect with families and begin building trust during one of the most emotional decisions they’ll make.
At Digital Doctor, we work closely with assisted living providers to improve not just their visibility—but their conversion rates. Here’s how your website can go from being just informative to being a consistent source of resident inquiries.
1. Make Your Contact Options Easy to Find
Families are often stressed and short on time. If they have to dig to find your phone number, contact form, or tour scheduler—they may move on.
Quick Fixes:
- Place your phone number at the top of every page.
- Use sticky headers with a “Schedule a Tour” or “Contact Us” button.
- Add a clear, mobile-friendly contact form above the fold.
2. Use Clear Calls to Action (CTAs)
Every page should guide the visitor to take the next step. Don’t assume they know what to do.
Examples of Strong CTAs:
- “Schedule a Private Tour”
- “Speak to Our Care Team”
- “Download Our Brochure”
- “Check Availability Today”
The clearer your CTA, the more likely a visitor is to follow through.
3. Add Trust-Building Elements
People don’t convert if they don’t trust you. Use your website to show why families can feel confident choosing your facility.
Include:
- Testimonials from residents’ families
- Staff bios and credentials
- Photos and videos of your community
- Badges (if accredited, certified, etc.)
- Links to your Google Reviews or star rating
These build emotional reassurance and reduce hesitation.
4. Create a Virtual Experience
Families often browse after hours or from out of town. Offering a glimpse into your community can keep you top of mind.
Add:
- A video walkthrough of your facility
- A downloadable brochure
- Virtual tour scheduling
- Photo galleries of resident life and amenities
This allows visitors to imagine themselves or their loved one in your care—right from their screen.
5. Capture Leads You Can Nurture
Not every visitor is ready to call. But if you can collect an email, you can stay in touch and follow up later.
Lead Magnet Ideas:
- “Download Our Care Decision Guide”
- “Checklist: What to Look for in Assisted Living”
- “Top Questions to Ask on a Tour”
We help our clients set up simple forms connected to email follow-up campaigns that nurture interest over time.
6. Retarget Website Visitors with Ads
Even with a great website, many visitors won’t convert on the first visit. That’s why retargeting ads are one of the most cost-effective tools in senior care marketing.
These ads remind families about your facility as they continue researching—and often bring them back when they’re ready to act.
Final Thoughts
Getting traffic to your website is only part of the puzzle. If you’re not converting visitors into inquiries, you’re leaving opportunities on the table. Fortunately, with the right strategy, it’s possible to turn your website into a powerful lead generator.
At Digital Doctor, we specialize in helping assisted living communities not just get found—but grow. From website improvements to retargeting ads and lead capture strategies, we help you connect with families and guide them toward choosing your facility.
Want to Know How Your Website’s Performing?
Schedule a free website audit, and we’ll walk you through opportunities to improve your lead flow and grow occupancy—without guessing.
